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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 21/03/2016 16:21:44 • 1742 Views
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PT MATAHARI DEPARTMENT STORE, TBK (STUDI KASUS PADA PELANGGAN MATAHARI DEPARTMENT STORE MALL CIPUTRA JAKARTA)Created by :
GADYS PRATIWI ( 201211226 )
| Subject: | KUALITAS
LOYALITAS
KEPUASAN | | Alt. Subject : | QUALITY
LOYALTY
SATISFACTION | | Keyword: | kualitas pelayanan
kepuasan pelanggan
loyalitas pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Matahari Departmet Store Mall Ciputra Jakarta. Kualitas Pelayanan yang menjadi variabel eksogen, Kepuasan Pelanggan menjadi variabel intervening, dan Loyalitas Pelanggan menjadi variabel endogen. Sampel yang digunakan 120 responden yang pernah mengunjungi dan membeli produk Matahari Department Store Mall Ciputra Jakarta berdasarkan purposive sampling. Metode analisis yang digunakan adalah analisis jalur.
Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas pelayanan tidak berpengaruh secara langsung terhadap loyalitas pelanggan, serta kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan.
| Date Create | : | 21/03/2016 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201211226 | | Collection ID | : | 201211226 | | Call Number | : | 11-2016-S080 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-kualitas-pelayanan-terhadap-loyalitas-pelanggan-melalui-kepuasan-pelanggan-pt-matahari-department-store-tbk-studi-kasus-pada-pelanggan-matahari-department-store-mall-ciputra-jakarta-6942.html
[ Free Download - Free for All ]
 UEU-Undergraduate-6942-COVER.pdf - 185 KB- UEU-Undergraduate-6942-LEMBAR PENGESAHAN.pdf - 254 KB
- UEU-Undergraduate-6942-LEMBAR PERSETUJUAN.pdf - 234 KB
- UEU-Undergraduate-6942-KATA PENGANTAR.pdf - 195 KB
- UEU-Undergraduate-6942-ABSTRAK.pdf - 89 KB
- UEU-Undergraduate-6942-DAFTAR ISI.pdf - 209 KB
- UEU-Undergraduate-6942-LAMPIRAN.pdf - 1606 KB
- UEU-Undergraduate-6942-DAFTAR PUSTAKA.pdf - 219 KB
- UEU-Undergraduate-6942-BABI.pdf - 251 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-6942-BABII.pdf - 402 KB
2. UEU-Undergraduate-6942-BABIII.pdf - 513 KB
3. UEU-Undergraduate-6942-BABIV.pdf - 428 KB
4. UEU-Undergraduate-6942-BABV.pdf - 235 KB
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